Sarah's long-term goal is to make a difference by helping diversity-owned firms grow through defined business and marketing strategies. After being the first non-technical Principal at Cerami & Associates, where she helped the firm triple its market share and increase their geographic reach, she decided to expand her ability to help others by starting her own firm focused on strategic development and branding. With over 15 years’ experience, Sarah has led strategic marketing and business development efforts for internationally renowned engineering and architecture firms to help them define their brand, understand their position in the marketplace, and develop strategies to pursue projects in their target sectors which include the corporate, healthcare, cultural, residential, and education markets. She is a frequent author and presenter, and currently serves as the first Director of Diversity for the Society of Marketing Professional Services' New York Chapter.