Francesca Wallace, PCM, is the visionary Founder and CEO of Blume Strategies, a trailblazing force in propelling business growth, fostering marketing excellence, and driving profitability across diverse industries. Over the course of her career, Francesca has been instrumental in generating millions in new value for businesses through her strategic planning acumen, expert positioning strategies, and compelling marketing campaigns. Her insights stem from a rich history of collaborating with business leaders, providing her with a unique grasp of the intricacies defining each enterprise. Francesca identified the undervaluation of the critical role strategic marketing plays in business growth and overall success. This understanding is the essence of Blume's inception. Her comprehensive understanding of marketing, coupled with her passion and experience in design, infuses Blume's operations with a distinctive and innovative approach. Francesca is committed to staying at the forefront of the ever-evolving marketing landscape and is passionate about the advancement of women in the AEC and CRE industries. As an active volunteer, she contributes to various women's organizations and proudly co-chairs a committee for Professional Women in Construction, Philadelphia Chapter. Dedicated to empowering women, she actively works toward creating inclusive opportunities and platforms for women's professional growth in these dynamic industries.