Fergie Kuzucuoglu is an internationally experienced thought leader in the multi-channel sales and marketing industry with proven general management and leadership skills. Her passion is delivering commercial, operational and financial step-change by building customer focused strategies and organizations. With 20+ years of experience in life style industries in Europe and North America, she has lived in Turkey, Germany, China and the U.S.A.. AFK Strategies Inc. , a boutique consulting company helping SME's in different industries to achieve their analytical, revenue and business development goals with creative integrity. It specializes in market access strategies, brand development and marketing. She is an adviser to Turkish Trade Center New York founded by Turkish Exporters' Assembly with the supervision of Bursa Ticaret Odası. She a member of HFPA NYC / NEWH NY, is a chairman of the sectoral board in Turkish American Businessman Association USA and US- Turkey Business Council. Academically, she has served as a guest lecturer in China at Donghua University joint venture F.I.T. New York and North Caroline State University and St. Peters University in the U.S.. Besides her career as a professional executive and consultant, she also published a book “ Private Label Strategy in Turkish Online Retailing."