As Director of Interactive Visualization, Adam leads research and development for AR/VR and adjacent emerging technology at SHoP Architects. Previously he led BIM strategy and coordination on several large projects including the GroupM Global Headquarters, in World Trade Center 3. His years on the design technology and documentation side of AEC has given him a unique perspective to focus efforts within AR/VR and software development. He has designed, built and launched apps for both iOS and Android, and is a frequent speaker on the implications of AR/VR in AEC. His applications with SHoP Architects have been nominated for awards, featured in museums, and written about in publications including the New York Times.