A group in New York City has challenged startups to make buildings there more energy efficient while also reducing waste.

This group is New Lab, which is a tech hub located in Brooklyn, and it is working with the New York City Economic Development Corporation (NYCEDC) to launch Circular City, an open call for startups to use technology to address the city’s sustainability goals. The hope is that this will result in tangible outcomes that can be used to foster energy efficiency in buildings and to help New York City become a circular economy, which is a model that aims to reduce waste. 

Shaina Horowitz, vice president of product and programs at New Lab, said this could involve keeping goods in use or circulation to reduce waste, and stakeholders involved with this effort will spend at least the next six weeks connecting with startups in the service of this. Startups will be asked to submit applications, which New Lab and NYCEDC will review, Horowitz said. At that point, subject matter experts and others will help select which projects move forward.

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