Paul Blakely, Chief Executive and Creative Director
Paul is the Chief Executive and Creative Director of INDUSTRI INC., and has lead the brand positioning, strategy and creative development for dozens of AEC companies since establishing the company in 2009. His category expertise is extensive, and he has worked closely with the senior management of notable contracting, engineering and building supply firms to help define their messaging, and devise effective go-to-market strategies that align their sales and marketing functions to systematically drive sales.
His mantra his simple, “Never brand the product or service, always brand the benefit”, and he and the people at INDUSTRI have successfully uncovered the benefit for the following notable Engineering, Construction and Building Supplies firms.
– EW Howell
– Case Foundations
– Hayward Baker
– Sherwood Lumber
– SageGlass , and
Paul is originally from Ireland and before moving to the United States he co-founded and directed a leading design consultancy there where he served as the agency’s Creative Director/Senior Designer. He has worked for many global B2B brands throughout his career and now focuses his expertise serving on sophisticated and progressive firms in the construction, engineering, built environment and building supplies space.