September 4, 2015

Why Companies & Organizations should use branded promotional products as part of their overall marketing efforts.

By Maria Perez

AIA New Dimensions in Mktg., Inc.

Not using promotional products as part of your marketing goals? Here is are just a few reasons why you should start today!

In a recent study conducted by PPAI*, Consumers were asked on what they thought of receiving promotional products. Here is what the study found.

83% of American Consumers surveyed like receiving a promotional product with an advertising message
48% would like to receive promotional products more often
38% feel promotional products serve as a constant reminder of the advertiser.
Promotional products are powerful. Following results reveal how seamlessly promotional products integrate into life, impacting daily routines of recipient:

91% had at least one promotional product in their kitchen
74% had at least one promotional product in their work area
55% had at least one promotional product in their bedroom closet/storage space.
Respondents were asked to think of a promotional product they’d received in the past two years and to recall the specific product, the advertiser and the message. A whopping 76.2% recalled all three key pieces of information.*

At AIA New Dimensions, we have been in the industry for over 22 years. We understand that each client’s goals and needs are unique. We will work with you to understand what goals and objectives you are looking to achieve through the use of promotional products. There are items in all different price ranges and categories to fit directly into your budget. Here are some great unique items that can be incorporated into your marketing campaigns:

5-in-1 work pen: features a 6 sided twist action ballpoint pen with a textured metal grip, metal clip, spirit level, 3”/7cm ruler, small reversible Phillips and flathead screwdriver and stylus. An Aluminum one also available as a great executive gift!

T-Rachet Multi-Tool Screwdriver features seven steel pits, plastic body and the bits store in the handle.

100% Cotton Twill cap 6 panel and sandwich visor embroidered

Many other great items available.

Stop by our booth at the NY Build Expo Stand#C11. You will be amazed at the products we will have at our booth that can be branded with your logo. Looking for ideas now, visit us www.effectivepromos.com or look at our Premier Book catalog for inspiration http://newdimensionsa.ecatalognow.com/.

*Research provided by 2009 PPAI International